Melfort
A campaign for a farm-to-table restaurant, photographed end-to-end.
- Client
- Melfort
- Sector
- Hospitality · Restaurant
- Services
- Photography, Short Film
- Year
- 2026
- Location
- Farm shoot · upstate
The brief
Melfort is a farm-to-table restaurant. With the chef, we visited the farms they source from — the herds, the fields, the people behind the ingredients — then joined the team back in the kitchen and on the floor for service.
The ask was clear: don't make it look like a restaurant brand. Make it look like a place — and the network of places — that the food actually comes from. We shot it as one continuous story: farm, kitchen, table.
"They didn't show up with a moodboard. They showed up, asked questions, and stayed for breakfast. The pictures look like the place because they were there."
— project notes, restaurant team
Deliverables
What we made together.
- 0140+ retouched photographs for web, print & press
- 02One 90-second short film — the farm story
- 039:16 cutdowns for Instagram & TikTok
- 04Portrait set of the founding team
- 05Asset library for ongoing menu & social use
Next project
Clay Hands — wheel & kiln
